Charlottetown's newest microbrewery, Upstreet Craft Brewing, is a vibrant community hub where friends and family gather to enjoy exceptional craft beer and internationally-inspired cuisine.
Inspired by traditional street signs, the logo and icon design are used in a wide range of applications from signage to clothing merch.
Heritage Park — Escape Today
Heritage Park provides a welcome escape from the hustle and bustle of the modern world. Escape Today is a multimedia campaign to launch the park's 50th year as Canada's largest living history museum.
The art direction for Escape Today, including the logo, park pass, take away postcards as well as the print and outdoor ads, was completed while working with C&B Advertising.
Web and UI Design
Website and user interface designs completed in collaboration while working with AppColony in Victoria, BC.
Web design for the app OneTap, getonetap.com UI design for Hockey Canada apps. UI design for MakeShift Channel app.
Heritage Park — 50th Anniversary
While working with C&B Advertising an assortment of branding materials were produced in order to commemorate Heritage Park's 50th Anniversary as Canada's oldest living history museum.
Print ads and event collateral for the first event of the 50th year. Cars of the Big and Small Screen — a tribute to some of the great vehicles of Hollywood film.
Neurons are Neat Cards
A small batch of neuron-inspired greeting cards created in collaboration with Crystal Phillips, the founder of Branch Out Neurological Foundation. With the sale of each card, $1 is donated to Branch Out.
Logo design for Earthly Woven — a blog exploring our entanglement with the planet.
Indie — Branding
A new way to shop for your everyday uniform. Those who live in their jeans and t-shirts no longer have to search for the perfect pair or tee as Indie's product is tailored according to each individual customer's measurements and style choices.
Created as a company rebrand for makeyourownjeans.com, this design project includes business cards, tailor's tools and interface, plus custom made packaging made from the offcuts of the raw denim and recycled paper.
Boots and Barrel — Packaging
From Old Loggers Cidery, comes a seriously tough drink — Boots and Barrel Hard Apple Cider. Originating from the British Columbia logging industry and loggers who were known for their hard work and heavy drinking. This cider is all natural which makes it easy to have more than one bottle. Try 6.
The logo, labels and packaging design were created as a product design exercise.
World's Greatest Hikes
It's no secret that hiking supports our physical wellbeing, however often the psychological benefits of the hike are overlooked. The World’s Greatest Hikes focuses on trails that truly offer up an inner journey to those who walk their paths.
Including thirteen hikes that range from quick ascents up steep mountains to months long rambling journeys across the globe. Each hike not only shows the historical and practical information but is also rated on the inner benefits one can acquire from completing it.
A 100 page book written and designed in full, for those looking to expand their hiking knowledge.