TRAILS THAT TRAVEL BEYOND THE FOOTPATH A 104 page book written and designed in full. The world’s greatest hikes are all great physical adventures but they also provide a multitude of inner benefits to those who walk their paths. Thirteen hikes ranging from quick ascents up steep mountains to months-long, rambling journeys across the globe. With each hike you will learn the key physical characteristics as well as the deeper inner details attached to the trail.
RED ROSE TEA
Product Rebrand 2012
A rebrand of the packaging for Red Rose Tea to reflect the simplicity and honesty of the brand and stand out in today's wide range tea market.
The rebrand is bringing Red Rose back to its artisan traditions and is inspired by Canadian imagery. It includes three box variations, tea bag sleeve and tea bag tab. In addition are promotional items for the tea. A direct mail piece giving one free sample and an in-store tear sheet with different drink recipes using Red Rose.